The Story

The beginning ?

It all started with Serena, a girl who had a deep desire to create her own brand of Made in Italy accessories.
She is very knowledgeable in making leather bags as she grew up in a family of leather workers and is incredibly passionate about shopping and everything surrounding the world of fashion.
The combination of this passion and a deep knowledge of the leather goods supply chain makes her independent and ready to study models and understand which are the most suitable to launch her line of leather bags and backpacks.

From the beginning, however, she realizes that to bring the brand to life she needs the help of a professional. So in 2018 she meets Lorenzo, a 25-year-old expert in Graphic Design, Web Design and Marketing and together they begin a design journey to create a brand that can enhance the natural femininity and beauty of every woman.

How was the Cheval Firenze brand born?

The Cheval Firenze brand was born from the idea of representing the concept of elegance, freedom and beauty through its two words. The French expression “Cheval”, which in Italian means “Horse”, is the emblem of elegance and freedom, in some traditions it represents nobility and beauty.

The other word that represents the brand is “Florence”, a beautiful and fascinating city of art where the brand has its roots.

Florence and Made in Italy are the world's hub for the fine manufacturing of bags, a symbol of elegance and reliability.

When does Cheval Firenze begin to take shape?

After a few months of work, Lorenzo and Serena begin an incredible adventure, Serena begins to create the first models of the collection, Lorenzo instead begins to work on the communication project, starting from the creation of the e-commerce website up to the opening of social channels to make themselves known as much as possible.

Why buy Cheval Firenze?

Cheval Firenze is born from the union between elegance and glamour and is expressed through a precise concept of design. Our creative philosophy is dedicated to the exaltation of the natural femininity and beauty of every woman.
The items are made with carefully selected leather; the excellent quality and authenticity of Made in Italy guarantee a unique result.

Entering the world of Cheval Firenze means embarking on a passionate journey towards creativity and craftsmanship.

Welcome to our World.